Profit Orbit
See which ad channels actually make you money. Enter last month's numbers and get your blended MER, break-even ROAS and true profit in seconds.
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Your numbers
Use the same period for everything, like last month. Product costs include goods, shipping and payment fees as a share of revenue.
"Platform says" is the revenue each ad platform reports. Leave it blank if you don't know it.
Estimates based on the numbers you enter. Use them to decide what to test, not as financial advice.
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Connect your ads, store and QuickBooks to Rodinia, then ask Claude, ChatGPT, Cursor or Grok "what's my blended MER this week?" Blended MER and profit come with the Growth plan.
Blended MER
Total store revenue divided by total ad spend. It doesn't rely on any platform's tracking, which is why many brands treat it as the number to trust.
Break-even ROAS
The return each channel needs just to cover product costs: 1 divided by your margin. At 38% product costs, margin is 62% and break-even is 1.61x.
Adjusted ROAS
Ad platforms often count the same sale twice. We scale each platform's reported revenue down so the total matches what your store actually made.